With the current state of the world promising to be dire for a while, learning to recession-proof your business can mean the difference between staying open or shutting down. The good news here is that there are many ways to keep your business going, even from the confines of your home.
Take Your Business Online
In the future, brick and mortar shops might not be able to compete with the behemoths online shopping sites anymore. Even at this time when brands are declaring bankruptcy, Amazon is raking in huge profits and hiring hundreds of thousands of people. Why? Simply because tons more people are turning to the comfort of online shopping. While many businesses would like to take their stores online, they don’t know where to begin. This is where Shopify comes in. As one of the world’s largest eCommerce platforms, it offers you a suite of services and a free trial period.
Start an Email List
Emails are anticipated to lead most communications in the future. So, even if you discount the isolation-related spike in email communication, research shows that it is only going to become more popular. Besides having a reliable email list gives you an average ROI of 42:1. That’s incredible considering you can segment your email list and send more targeted and relevant information to your audience.
Commit to Content Marketing
In a time of crisis, when most people are overwhelmed and struggling to cope, sharing positivity and helping people is the best way to weather the storm together. Help your audience to solve their problems and find natural synergies to your products and services as solutions.
Plan Your Email Outreach
With email becoming a significant way to communicate during this time of social distancing and isolation, email outreach is one of the best substitutes for walk-ins, business networking, and coffee sessions. Use it wisely to connect with influencers to promote your content, run marketing campaigns, connect and collaborate with industry leaders, and stay on top of the latest trends.
While we may not always have control over what happens in the world, we can control how we react to it and which side of it we come out on.
